Printed Metallized Labels

Metallized stock is where a label printer either shows its quality or gets found out. A register error that would pass unnoticed on white paper appears as a bright silver sliver along the edge of a solid. We print it on 12-colour flexo presses in a temperature and humidity controlled shop, and inspect every roll before it leaves.

Which silver you actually want

StockWhat it isWe would use it for
Metallized PET (met-PET)Polyester film with a vacuum-deposited aluminium layerRating plates, asset tags, anything facing heat or solvents
Bright silver filmMetallized polypropyleneCosmetics, beverages, retail — where the look matters more than the environment

The two look nearly identical on a sample card and behave very differently at 120 °C or after two years outdoors. Tell us where the label lives and we will pick — this is the sort of call a trading company cannot make for you.

Finishes we print

Bright silverMirror-like, the standard metallized finish
Matt silverBrushed appearance, hides fingerprints and surface marks
Tinted metallicGold, bronze and colour effects printed over the silver base
Spot metallicWhite ink masks the areas that should not look metallic

The last one is worth understanding, because it saves you a tooling charge. A metallized face is silver everywhere until something covers it. We lay opaque white over the areas you want plain, giving you metal exactly where the design calls for it — logo, border, panel — with normal colour everywhere else. No foil stamping die required.

Short runs without a plate

Our digital press carries white ink as its fifth colour. On a metallized face that changes the economics: the white underprint and the colour layer go down in one pass, so a metallic label no longer needs a plate cut before you can see it on the actual container.

  • Samples from one piece — put a real label on a real product before committing
  • Short production runs without tooling cost
  • Variant testing — several designs on the same order
  • Scale up to the 12-colour presses once the design is settled, same factory, same quality system

The press room

Printing processesFlexo · intermittent letterpress · screen · digital UV inkjet
Web width320–350 mm standard, 450 mm maximum
ColoursFlexo up to 12 + 2 · Letterpress up to 7 + 1 · Digital CMYK + white
PlatemakingIn-house — Esko CDI laser imager, DuPont thermal processing
Finishing8 die-cutters · hot foil stamping · lamination · slitting · variable data coding
Inspection7 high-speed inspection machines, 2 inline vision systems
Minimum orderOne piece on the digital line

In-house platemaking matters more on metallized work than anywhere else. When a solid needs to move a fraction of a millimetre to close a silver gap, we remake the plate here the same day instead of waiting on a supplier.

What to send us

  • Label size, and which edge runs in the web direction
  • Whether you need mirror bright or matt brushed silver
  • What the label is applied to, and whether that surface gets hot, wet or oily
  • Whether any area should look plain rather than metallic
  • Quantity, and whether you need roll or sheet

Related: All materials we print on · PET labels · BOPP labels · Factory equipment

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