Label Artwork Preparation Guide

Clear artwork files reduce back-and-forth during prepress. Use this guide to prepare a design for review. The final bleed, safe area and feature limits are confirmed against the label size, material and printing route.

Prepare the File

  • Supply the finished dimensions in millimetres and identify the cutting shape.
  • Keep the dieline separate and clearly marked as non-printing artwork.
  • Extend background artwork into the agreed bleed area; keep essential text within the agreed safe area.
  • Provide vector artwork where available, or a print-ready PDF with fonts and linked images handled correctly.
  • Include a visual reference PDF so we can compare the intended appearance with the production file.

Colour and Special Layers

ElementPreparation notes
Brand coloursProvide Pantone references or a physical colour target where colour matching is important.
White inkMark the areas that need white on clear or metallic stock, and those that must remain transparent or metallic.
Foil, varnish and embossingUse separate, clearly named layers or artwork files and show alignment with the printed design.
Variable dataProvide the required data format, examples and the relationship between each record and artwork version.
Barcodes and QR codesSupply the correct encoded data and space around the code. Confirm required dimensions and verification criteria.

Review the Proof

Check spelling, legal copy, language versions, dimensions, orientation, colour references and any white-ink or finishing separations. A screen proof confirms layout; it cannot reproduce the exact colour, texture or reflection of every material and finish. Where these are critical, agree on a physical sample.

What If the Artwork Is Not Ready?

You can send an initial enquiry with a sketch, existing label or product description. Tell us whether you need file adaptation or design assistance. Scope and any applicable design or tooling charges are confirmed before that work begins.

Before Production

Confirm the final artwork version together with the material, adhesive, finish and roll or sheet specification. Tell us about later batch-code printing so the appropriate area and finish can be reviewed.

Prepress capability · Finishes and effects · All resources

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