Beer is often stored in low temperature and humid environment, so beer labels should be waterproof, low temperature resistant and not easy to fall off. Beer labels also need to bring consumers a strong visual impact, so as to improve their desire to buy. Therefore, the beer label industry is showing the trend of high-grade development of printing materials. The adaptability and printability of self-adhesive labels of PE, PP, PET and other film materials are very suitable for beer labels, and can show high-grade temperament. Heineken, Carlsberg, Budweiser and other high-end beer use this kind of film self-adhesive label.